Issue 1 2019
www.elixirbrandcomm.com

How the new MasterCard logo signifies evolution of payment

MasterCard Incorporated is a leading American financial services corporation. Originally established in 1966 as “Interbank/Master Charge”, the company is headquartered in New York.

MasterCard is widely regarded as one of the world’s most popular and widely respected credit and debit card brands.





DESIGN ELEMENTS, HISTORY AND EVOLUTION OF MASTERCARD LOGO

Anytime an iconic brand makes a change to its logo, it's noteworthy. And such is the case with the brand that started in 1966 as the Interbank Card Association (ICA), changed to Master Charge for a few years and ultimately became known in 1979 as Mastercard.

The Main reason behind redesigning the logo of MasterCard was that the company wanted people to know that their company is evolving. Evolving alongside them. The trust, convenience and security they have come to know when using Mastercard remains, and at the same time they are innovating and advancing for the future.



In the old logo, the word MasterCard was placed inside the interlocking circles. In the new logo, the word is outside the circles. This change makes the mark more flexible—it easily can be rendered horizontally or vertically.

Also, the letters “M” and “C” were capitalized in the old logo; in the new one, all the letters are lowercase. The result is a visual nod to the evolution of payment.

MasterCard now has a new look, though it might seem a bit familiar but that was done on purpose.

One of the subtle changes was to lowercase the “C” in the card, as a visual cue to de-emphasize how we are not just a card or a piece of plastic in your wallet.

It’s a nod to a much broader digital extension to our products like Masterpass. The goal was to convey simplicity and modernity while preserving our heritage. We want to create a bold distinctive look and feel across every touch point, a new brand identity that unmistakably is recognized as Mastercard, no matter where you are in the world or what device you are on.




Source –

https://www.adweek.com

https://www.famouslogos.net

 
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